Media assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is brilliant progress from your last assessment and the first 3 questions are very strong

EBI: Try to do the same with the 20 mark essay and cover both sides of the argument and show a critical perspective.

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1 - Typography, Preferred and Oppositional and  representations (black, males, rappers)

• The verbal codes (text) signify a range of different meanings – modern yet serif font for the

artist name suggests the artist has a strong presence yet moves with the times. The ‘h.i.t.h’

(standing for ‘Heavy is the head’ – the name of the album the tour is promoting) is in an old

fashioned almost medieval font that perhaps suggests royalty or power. It could also offer

connotations of British power seeing as Stormzy is a British artist and this is ‘The World Tour

2020’.  

• The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy

looking down, not making eye contact with the audience. This is somewhat unconventional

for tour posters and music promotion. The image perhaps offers connotations of

vulnerability which subverts black male stereotypes in the media.

• In contrast to this, the image has Stormzy bare-chested which arguably reinforces the

sexualisation of black males in the media and reinforces traditional masculine stereotypes

which contrasts with the idea of vulnerability. The lighting is low-key and sees a focus on

both the left side of his face and chest, emphasising these contrasting meanings of

masculinity and vulnerability.

2 - Conglomerate ownership ( dominate media industry ) and Diversification ( companies can embrace new technology and find new revenue streams )

3 - more knowledge on Psb and its impact on audiences 

• good quality
• it is regulated
• have to represent everyone as it is publicly funded 
• psb can take risks as they wont go out of business 
• younger people and online streaming
• hard for commercial broadcasters to compete - cant ask people to pay for news if they get it for free (Murdoch)

• BBC and Channel 4 shouldn’t produce popular programmes such as Strictly Come Dancing as

this is unfair on commercial broadcasters struggling to survive in the digital age. Instead PSB

channels should focus on programming that isn’t profitable so therefore not produced by

commercial rivals.

• BBC and Channel 4 shouldn’t produce popular programmes such as Strictly Come Dancing as

this is unfair on commercial broadcasters struggling to survive in the digital age. Instead PSB

channels should focus on programming that isn’t profitable so therefore not produced by

commercial rivals.

4 - present both sides, leave more time for question

• cultivation theory
• hypodermic needle model
• two step flow theory
• uses and gratifications theory
• dependency theory
• bandura - social learning theory
• Cohen - moral panic
• Technopanic

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

6

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

Yes

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I could've written more about the benefits of public service broadcasting.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

The two-step flow model, proposes that audiences are influenced more by people than by media directly. Instead of just absorbing media messages, people turn to trusted figures, known as opinion leaders, to help shape their opinions and beliefs. This can be both positive and negative, depending on the opinion leader and their views. Many opinion leaders are celebrities, who have a large platform to voice their beliefs. When someone like Kanye West shares controversial opinions, it can influence fans who trust him to adopt similar views, which can have a harmful impact. But the reverse is also true. if an opinion leader promotes something positive or constructive, their followers may adopt those views, leading to more beneficial outcomes. In this way, the media can play a role in guiding audiences toward healthier or more positive lives. Whereas, The hypodermic needle model suggests that audiences are passive and accept everything they see in the media without question. This could be harmful because it implies people might blindly believe false information, like fake news, and spread it further. However, this idea was debunked because audiences are more active and selective about the media they engage with, giving them control over what they consume.