Audience classification

 1) Media Factsheet

1) How is audience defined in the Factsheet? 

The audience is the general term for all the individual people who consume a media product.

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

The infographic for Gen Z in the age of Covid-19 suggests that they consume more media than others because it's mostly used to watch videos online.

3) How do media companies target and measure their audience in the digital age?

 Media companies target and measure their audiences in the digital age through the choices of platform,scheduling or algorithm.Many media companies rely on the services of another organisation to tell them who consumes their products, and the companies that collect this data may be the host service in the case of a web or digital text,sales analytics, or a specialist company who collect data about who is purchasing print media or watching specific TV programmes.

4) What did the NRS used to do and what does PAMCO do now? 

The NRS used to collect demographic information about the audiences of newspapers. It soon extended to other print publications, and its classification system of people into broad social grades based on the type of work they did was very well known and widely used. It relied originally on printed surveys which would be ousted out to a range of households across the UK, asking them what they did for a living and which publications they bought
.
PAMCO collates information on traditional newspapers and magazines in print form but also their traditional presence, producing some complex data about who consumes them.

5) How are demographics and psychographics defined in the factsheet?

 Demographics: involves collecting relatively impersonal data about individuals and what they're consuming.

 Psychographics: a subtle way of categorising media audiences.

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

Cultivation theory: I think it is quite interesting how sometimes the story world, and the real world can’t be separated, and how this makes people make certain judgements about the world around them, even if it is negative or positive



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