OSP assessment learner response

 1. Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: key points covered , good analysis

EBI: timing, synoptic q


2. Read the whole mark scheme for this assessment carefully (posted on your Google Classroom). Identify three specific aspects from Figure 1 (the Bioshock Infinite game cover) that you could have mentioned in your answer (e.g. selection of images, colour scheme, text etc).

• The game’s title BioShock Infinite appears prominently, using the franchise’s trademark font.

• Zeppelin / airship: Connotes an alternate-history, steampunk or early 20th-century
technological aesthetic. It emphasizes the “floating city” idea — Columbia is not a typical
city, but one suspended in the sky.

• The mythmaking here is multi-layered: the cover promotes a socially resonant narrative
(American identity, political tension) and embodies a commercial ideology (sell broadly,
attract newcomers). There’s a tension between depth (the real themes of the game) and
surface simplicity (the cover art).


3. Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Jenkins - participatory culture or Curran and Seaton's - concentration of ownership).

• Highly participatory fan culture reflects Jenkins’ participatory culture & collective
intelligence, where audiences co-create meaning and circulate content. Taylor Swift’s online
and social media presence arguably supports this with her promotion of a liberal agenda
that challenges attitudes towards gender in society and the music industry. The power and
influence of Taylor Swift’s fans (‘Swifties’) also shows that a wider range of values and
ideologies are now available in the cultural industries thanks to technology and social
change.

• Streaming as the dominant mode of consumption embodies Shirky’s idea of the end of
traditional gatekeeping, with users controlling when and how they listen.

• Simultaneous global releases across platforms reflect Curran & Seaton’s theory of
concentration of ownership, but Swift subverts this by maintaining strong individual power.

4. Write down two other CSPs from across the course that you could have referenced in your essay which link to digital convergence in relation to production, distribution and consumption and how they have impacted their products.

Old town road music video
Sephora - black beauty is beauty

5. Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction (thesis statement) and conclusion.

6. Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements of media theories) having looked at your feedback from this assessment.

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