Y13 Baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: You respond well in Q1 - you are aware of BBC's mission statement in relation to Newsbeat

EBI: 

Q2: Too short and too much time is given explaining the CSP. Include other relevant media effects theories

Q3: need to focus essay more on audience and industry - yours is leaning towards representation

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Inform: reporting important events happening around in the UK such as crime and politics
Educate: stories highlighting the harassment of women and the impact it has on them
Entertain: Will cover sports events

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why? Gerbner’s Cultivation theory is very useful in understanding how American radio’s recent convention in the 1930s of ‘breaking news’ (‘We interrupt this broadcast to bring you…’) may have made audiences more likely to believe the fictional radio play was real. 
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why?  The Frankfurt School’s hypodermic needle theory is arguably supported by the reported audience panic following the War of the Worlds broadcast in 1938. However, this theory has been widely discredited and considering a media audience as ‘empty vessels’ is overly simplistic and not useful.
  • Stuart Hall's Reception theory: useful or not useful? Why?  Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely. Even then, was Welles’s intention to genuinely panic listeners (i.e. the preferred reading)? This is questionable.
4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly.
  • Paragraph 1 content/ideas: GQ - Dutch - membership
  • Paragraph 2 content/ideas: The Gentlewoman - Penny martin - the club
  • Conclusion: sum up your argument a final time in one sentence
5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

Time management, GQ, using more theories

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