The Gentlewoman: audience and industries

 1) Media Magazine feature: Pleasures of The Gentlewoman

Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

The article suggests that the women's esteem for this unconventional magazine grew to the point where they're all in. It also suggested that there are 3 different types of pleasures within the magazine: Modern, welcome and club.

2) What representations are offered in the Gentlewoman?  

3) List the key statistics in the article on the average reader of the magazine. 

85% of women in audience, 38 - average age of readers, 61% of readers are aged 28-46,  AB-47%

4) What is The Gentlewoman Club? 

The gentlewoman club is a club that consists of members that pay to receive both issues of the gentlewoman magazine per year.

5) What theorists does it suggest we can apply to the Gentlewoman's club?

Clay Shirkey, Henry Jenkins and David Gauntlett

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

The writer of the article suggests that it meets some of their needs for cultural and media interaction and all it asks in return is the price of a cinema ticket and that they put up with some targeted marketing.

7) Who are the team behind the magazine?

The creators are Gert Jonkers and Jop Van Bennekom. The team is small but influential.

8) How does the Gentlewoman use their website and social media to promote the magazine? 

They use their minimalist covers to encourage you into buying the physical product.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

It's where brands use the gentlewoman's own products and photographers to market their products in the Gentlewoman's audience . They spill over into real life with special events for club members.

10) How does the article sum up the audience pleasures of the Gentlewoman? 

All these strategies help to make the gentlewoman feel modern and relevant to those the magazine is targeting . The gentlewoman isn't for everyone but it gives it a sort of cult appeal - exclusivity, being in the know, enjoying the old medium of magazines in a modern way.

2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

The magazine is introduced with a quote from The New York Times "A stylish read, unlike any other women's magazine out there"

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

The different sections of the website are the library, club, magazine, collaborations and shop. This allows the audience to gain a better insight on the magazine and see what sparks their interests.

3) What are the audience demographics for The Gentlewoman?

Median age: 32 years   Female readers: 85%

22%: 18-27 years         Male readers 15%

61%: 28-46 years         ABC1: 76%

11%: 47-55 years         AB: 47%

6%: 56+ years              Average income: £87,255

4) What is The Gentlewoman Club and what does it offer readers?

The gentlewoman's club is an international society of the magazine's readers, which currently has up to 39,000 active members - sophisticated women and men who demand quality and originality from their agenda of cultural happenings. These loyal subscribers attend the club's get-togethers in substantial numbers, notified of which via the club's monthly newsletter and social media platforms.

5) What Creative Collaborations?

The gentlewoman's creative collaborations are an innovative way to communicate a unique brand message through the publications distinctive editorial voice. These bespoke partnerships offer diverse and engaging cross platform solutions including photography, films, inserts, contract publishing and specially curated events and digital projects.

3) D&AD Award Winner feature

Read this short D&AD advertising agency award feature on The Gentlewoman. Answer the following questions:

1) How is the magazine described?

The gentlewoman is described as a magazine that celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography.

2) What does it say about the content and design of The Gentlewoman?

The Gentlewoman brings together in its pages modern women of great renown and distinction such as Mhairi Black, Elena Ferrante, Zadie Smith, Sofia Coppola, Erin Brockovich and Nicola Sturgeon. Such women exemplify the editorial character of the magazine. The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?

The readers are described as confident, intelligent and stylish, our readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club (28,000 subscribers).

4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?

.The gentlewoman's architectural tour in Los Angeles

.Day trip to Durslade Farm with Paul Smith