Media Paper 1 learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

Q1: need more focus on genre

Q2: needs more analysis + explanation and revise audience positioning

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1: • this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where

         familiar tropes and imagery are used to engage with audience expectations around media products.

         The advert works by explicitly connecting the watch to these well-worn ideas with the notion of

         ‘difference’ perhaps coming from the unusual foregrounding of the watch in the image which is

         presumably a new model for the audience to desire.

Q2: • they both inhabit a cultural discourse which revolves around the notion of the reconstruction of a

         dominant masculine identity rooted in an imagined sense of the past, and this provocation of a

         sense of nostalgia (especially at times when male identities are thought to be in crisis) is used as a

         powerful sales technique.

Q3: • this can be read as both a negatively stereotypical portrayal of ‘disaffected youth’ and

         more positively, as the young expressing their dismay and concern at the way their

         community is being destroyed by the Thatcher government, eg ‘no job to be had in this

         country’

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Spreading risk across a range of different platforms, creating new potential revenue streams.

Vertical integration: a form of conglomerate ownership where the parent company owns

subsidiaries in the same chain of production. This can reduce costs, increase profits and importantly

ensures that creative control over media products is retained by the conglomerate. A good example

of this would be Disney’s ownership of companies across film production, post-production,

distribution and exhibition.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

Traditional marketing is all offline marketing strategies and channels used to promote products or services.            • the film-makers made use of an elaborate poster campaign which was designed to differ

by region (eg called The music of my life in South America) in order to meet the demands

and tastes of specific audiences globally

• theatrical trailers of varying lengths were also released with a PG certificate to make them

widely available to a range of potential audiences globally

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

.audience positioning

.Ghost town context + political context

.blinded by the light context