Advertising and Marketing: Index

1)Advertising: introduction to advertising

2)Advertising: the representation of women in advertising

3)Advertising: gauntlett and masculinity

4)Advertising: Score hair cream CSP

5)Advertising: introduction to postcolonialism

6)Advertising: Sephora Black beauty is beauty CSP








 

Comments

Post a Comment

Popular posts from this blog

Genre blog tasks

  1) What example is provided of why visual iconographies are so important? This is because genres are recognisable through the repeated use of generic codes and conventions ( audience recognises as shared characteristics of a genre). Codes and conventions come from iconographies (specific visual or aural media language choices). 2) What examples are provided of the importance of narrative in identifying genre?  For example ,in a soap opera it wouldn't be unusual to see one of the storylines follow a family having to deal with a domestic situation ( a family member having trouble with their boss at work). The situation would be portrayed as serious and the boss will be conveyed as the villain as he would most likely act in an abusive manner. 3) What are the different ways films can be categorised according to Bordwell?   .Using prior knowledge of the genre to anticipate whether or not they are likely to enjoy a text.  .Being able to compare shared characteristic...
Read more

Ideology

  Part 1: Media Magazine reading Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article examines how those in power use media to uphold and reinforce their ideologies. 2) What view of capitalist ideology is presented in the Hunger Games films? The films highlight the contrast between the wealthy, who live in luxury, and the poor, who struggle with poverty and oppression, mirroring the inequalities we see in the real world. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The Hunger Games films suggest that media can be a powerful force, capable of shaping and controlling dominant beliefs and ideologies. 4) What is   YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? I think the media definitely plays a big role in shaping our values and beliefs, often reinforcing dominant ideologies. However,...
Read more

Assessment 1: Learner response

  1) WWW: Start well with a solid Q1.      EBI: Don't leave questions blank (Q3).              Focus on the question more in Q2 on social and cultural contexts. 2) Points I've missed out on for each question:     Q1: Excellent and judicious use of the theoretical framework (media language and narrative theory) to analyse how a poster uses narrative codes.     Q2 :Good Knowledge and understanding of the influences of social and cultural     Q3: understand and have good knowledge of the influences of genre on media audiences and industry and supported with examples. 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams).  Identify at least  one  potential point for questions 1-3 from this student's paper ...
Read more