Princess’ A-level media exam blog

1) Advertising: introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: introduction to postcolonialism 6) Advertising: Sephora Black beauty is beauty CSP  

  David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? .Women are no longer seen as housewives or low status workers .Focus on men's emotions, need for advice and problems with masculinity instead of ideas of toughness, stubborn self-reliance and emotional silence. .The whole idea of "tradition" in modern media seems strange and unwanted 2) How does Gauntlett suggest the media influences the way we construct our own identities? He suggests that the media such as TV programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of 'guidance', not necessarily in the obvious form of advice giving, but in the myriad suggestions ways of living which they imply. And that we lap up this material because the social construction of identity today is the knowing social construction of identity. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the ...

  Blog task: Score advert and wider reading 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more towards creative instinct in planning their campaigns. The "new advertising" of the 1960s took its cue from the visual medium of TV and the popular posters of the day, which featured large visuals and minimal copy for a dazzling, dramatic effect. The score advert shows this with the dramatic leaves and background for a jungle scenery along with clear importance of the positioning and costumes of each person in the advert, eye catching. 2) What representations of women were found in post-war British advertising campaigns? Women were clearly seen to belong in the home and to support the family and family only. Considering that women helped during the war slightly adjusted adverts into representing women's purpose is to help and support the man whic...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Q1: need more focus on genre Q2: needs more analysis + explanation and revise audience positioning 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1: • this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where          familiar tropes and imagery are used to engage with audience expectations around media products.          The advert works by explicitly connecting the watch to these well-worn ideas with the notion of          ‘difference’ perhaps coming from the unusual ...