Princess’ A-level media exam blog

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? They wanted to show their support for black beauty culture after a scandal that occurred with a black celebrity.  2) What scenes from the advert are highlighted as particularly significant in the articles? Beauty parlour: Opens in a salon with Black women under dryers—evokes heritage and everyday Black beauty rituals. Drag show dressing room: Shows drag queens doing makeup—emphasises queer and Black influence on beauty trends. Black mother with her daughter: Represents generational knowledge and care in Black families. Vogueing at a drag ball: Highlights the origin of popular beauty/dance culture in Black and queer communities. White person applying a cut crease: pointing out how mainstream trends stem from Black creativity. Reference to Lyda D. Newman: Acknowledges her invention of the hairbrush—celebrates overlooked Black historical figures in beauty 3) As well as YouTu...

  1) Look at the first page. What is colonialism - also known as cultural imperialism?  Colonialism is when countries take over "undiscovered lands" and claim them as their own. 2) Now look at the second page. What is postcolonialism?  Post colonialism is the time after colonialism ended. The most popular definition in the UK is the time after India gaining independence as with India being its biggest colony, this was seen as the end of colonialism. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy believes that post-colonialism had a negative impact on British culture as people couldnt get used to not being a global superpower which led to them having a hatred towards people of different backgrounds. 4) What is 'othering'? Othering is the idea that something is different to us due to it being different to our social norms, people considered as othered are displaced and left out of the dominant social group. 5) What examples of 'ot...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry points out that advertising has become much more aware of gender issues since the mid-1990s. Advertisers have started to reflect a broader range of female experiences, promoting female empowerment and depicting women as more active, independent, and assertive. The focus has shifted from just presenting idealized, stereotypical images to embracing diversity in body types, appearances, and lifestyles. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  In the 1940s and 1950s, advertising reinforced traditional ideas about women’s roles. Women were prima...

  Introduction to advertising: blog tasks 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert sets up a clear contrast between people who love Marmite and those who can't stand it, creating a binary opposition that encourages the audience to choose a side. You could also apply Propp’s character theory, positioning Marmite as the "villain" that causes conflict and divides families. 2) What persuasive techniques are used by the Marmite advert? The advert taps into emotions by acknowledging that some people really dislike Marmite, which makes it stand out from other ads. By splitting the audience into two groups, lovers and haters, it makes those who enjoy it feel special and unique, appealing to their sense of individuality and personal image. The ad also uses repetition and features a catchy, recognizable slogan. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is brilliant progress from your last assessment and the first 3 questions are very strong EBI: Try to do the same with the 20 mark essay and cover both sides of the argument and show a critical perspective. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. 1 -  Typography, Preferred and Oppositional and  representations (black, males, rappers) • The verbal codes (text) signify a range of different meanings – modern yet serif font for the artist name suggests the artist has a strong presence yet moves with the times. The ‘h.i.t.h’ (standing for ‘Heavy is the head’ – the name of the album the tour is promoting) is in an old fashioned almost medieval font that perhaps suggests royalty or power. It could also offer co...

  Part 1: Media Magazine reading Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article examines how those in power use media to uphold and reinforce their ideologies. 2) What view of capitalist ideology is presented in the Hunger Games films? The films highlight the contrast between the wealthy, who live in luxury, and the poor, who struggle with poverty and oppression, mirroring the inequalities we see in the real world. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The Hunger Games films suggest that media can be a powerful force, capable of shaping and controlling dominant beliefs and ideologies. 4) What is   YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? I think the media definitely plays a big role in shaping our values and beliefs, often reinforcing dominant ideologies. However,...