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OSP: final inex

1) OSP: Clay Shirky - end of audience 2) OSP: influencers and celebrity culture 3) OSP: Taylor Swift CSP - language and representations 4) OSP: Taylor Swift CSP - audience and industry 5) baseline assessment learner response 6) OSP: postcolonial theory - Gilroy and diasporic identity 7) OSP: The Voice - blog case study

The Voice CSP: case study

  Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? main image, top menu, title 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? news, sports, lifestyle, entertainment, competitions, opinion, faith - focuses on more positive subjects  3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  1.  'Anne Mensah, Kanya King, among the winners at this years Black British Business Awards' 2. 'Making Black history today: the leaders shaping innovation in public health' 4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage and how they encoura...

Y13 Baseline assessment learner response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: You respond well in Q1 - you are aware of BBC's mission statement in relation to Newsbeat EBI:  Q2:   Too short and too much time is given explaining the CSP. Include other relevant media effects theories.  Q3:   need to focus essay more on audience and industry - yours is leaning towards representation 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Inform: reporting important events happening around in the UK such as crime and politics Educate: stories highlighting the harassment of women and the impact it has on them Entertain: Will cover sports events 3) Question two asked you how  useful  media effects theories are in understanding the au...

Paul Gilroy - postcolonial theory and diasporic identity

1) How does Gilroy suggest racial identities are constructed?  Gilroy argues that racial identities are not natural or fixed, but rather products of historical processes. They have been shaped through events such as colonialism, the slave trade, nationalist ideologies, and the rise of consumer capitalism. In his view, race is a social and historical construct that has evolved through these power dynamics. 2) What does Gilroy suggest regarding the causes and history of racism? According to Gilroy, racism stems from and is sustained by historical systems of oppression. Racial divisions were created through conflicts and unequal power relations between groups throughout history. Essentially, ideas of race were born from racism, not the other way around, and reflect long-standing struggles for dominance and resistance. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is the belief that humanity is naturally divided into distinct and unchanging ethnic o...

Taylor Swift: audience and industries

  Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? 'Stans' that have been named by the artists such as 'little monsters' for Lady Gaga, 'Bey Hive' for Beyonce, 'Swifties' for Taylor Swift, and 'Barbs' for Nicki Minaj 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer  calling the process “excruciating” . Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Stan accounts do somewhat reflect Clay Shirky's ideas re...

Taylor Swift language and representations

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?   It would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Rather than just a music video, Swift has consciously chosen to push her professional creative boundaries for the sake of her art and her storytelling - and that's something we can only admire her for. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Using the narrative of the film in order to reflect her life and construct an image of her based off of that. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and soci...