Princess’ A-level media exam blog

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? They wanted to show their support for black beauty culture after a scandal that occurred with a black celebrity.  2) What scenes from the advert are highlighted as particularly significant in the articles? Beauty parlour: Opens in a salon with Black women under dryers—evokes heritage and everyday Black beauty rituals. Drag show dressing room: Shows drag queens doing makeup—emphasises queer and Black influence on beauty trends. Black mother with her daughter: Represents generational knowledge and care in Black families. Vogueing at a drag ball: Highlights the origin of popular beauty/dance culture in Black and queer communities. White person applying a cut crease: pointing out how mainstream trends stem from Black creativity. Reference to Lyda D. Newman: Acknowledges her invention of the hairbrush—celebrates overlooked Black historical figures in beauty 3) As well as YouTu...

  1) Look at the first page. What is colonialism - also known as cultural imperialism?  Colonialism is when countries take over "undiscovered lands" and claim them as their own. 2) Now look at the second page. What is postcolonialism?  Post colonialism is the time after colonialism ended. The most popular definition in the UK is the time after India gaining independence as with India being its biggest colony, this was seen as the end of colonialism. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy believes that post-colonialism had a negative impact on British culture as people couldnt get used to not being a global superpower which led to them having a hatred towards people of different backgrounds. 4) What is 'othering'? Othering is the idea that something is different to us due to it being different to our social norms, people considered as othered are displaced and left out of the dominant social group. 5) What examples of 'ot...