Princess’ A-level media exam blog

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry points out that advertising has become much more aware of gender issues since the mid-1990s. Advertisers have started to reflect a broader range of female experiences, promoting female empowerment and depicting women as more active, independent, and assertive. The focus has shifted from just presenting idealized, stereotypical images to embracing diversity in body types, appearances, and lifestyles. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  In the 1940s and 1950s, advertising reinforced traditional ideas about women’s roles. Women were prima...

  Introduction to advertising: blog tasks 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert sets up a clear contrast between people who love Marmite and those who can't stand it, creating a binary opposition that encourages the audience to choose a side. You could also apply Propp’s character theory, positioning Marmite as the "villain" that causes conflict and divides families. 2) What persuasive techniques are used by the Marmite advert? The advert taps into emotions by acknowledging that some people really dislike Marmite, which makes it stand out from other ads. By splitting the audience into two groups, lovers and haters, it makes those who enjoy it feel special and unique, appealing to their sense of individuality and personal image. The ad also uses repetition and features a catchy, recognizable slogan. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘...